Use AI-driven tools (like TikTok Symphony) to efficiently generate and adapt video content for different platforms and audiences.
Curate and manage UGC campaigns, encouraging real customers to share their experiences with Catena’s cleaning and agricultural products, building trust and authenticity.
Could you collaborate with the sales and product teams to align content with marketing campaigns, new product launches, and seasonal promotions?
Analyze content performance metrics and iterate creative strategies to maximize engagement and sales conversions.
Stay current with TikTok trends, UGC best practices, and emerging AI content tools to ensure Catena’s content remains innovative and effective.
Qualifications
Current student or recent graduate in Marketing, Communications, Digital Media, or a related field.
Demonstrated experience in filming, video editing, and post-production for digital platforms (portfolio required).
Proficiency with TikTok and familiarity with AI-powered content creation tools (e.g., TikTok Symphony, CapCut, Adobe Premiere, or similar).
Understanding of UGC strategies and experience managing or sourcing creator content.
Strong storytelling skills with the ability to communicate technical product benefits, such as deep cleaning, antimicrobial protection, odor elimination, and improved crop yields, in an engaging and accessible way.
Analytical mindset; comfortable interpreting performance data and adapting strategies accordingly.
Self-starter with excellent organizational, communication, and time management skills.